Destination Brand


Guadalajara Tourism Brand concept comes from the idea of using Guadalajara name as container of the possibilities that the city offers. In this way, "A" letters have been transformed in different capital spaces where city tourist activities take place: tourist resources, culture, sports, gastronomy...all the activities you can imagine form part of this city, which has so much to be discovered.

Marca gráfica

The main version of the city Brand shows Guadalajara name, in horizontal position, with some monuments and tourist flagships inside: the Palace of El Infantado, the Tower of Alvar Fáñez, the Gate of Bejanque, the Chapel of Luis de Lucena and the Church of San Gil. Estudio Javiroyo were engaged to create the brand design.


Visual Identity Guide

Technical requirements for the composition and use of the Guadalajara Tourism Destination Brand may be consulted by clicking on the following link:

Visual Identity Guide: Guadalajara Tourism Destination Brand

  • Oficina de Gestión Turística Municipal
  • © Ayuntamiento de Guadalajara
  • Glorieta de la Aviación Militar Española, s/n
  • W3C, WAI AA, WCAG 1.0